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MICE organizers & PCOs

Key challenges for MICE organizers & PCOs:

The MICE industry is faced today with the challenge to adapt to the global shift towards green & sustainable tourism. CSR policies of small and large clients demand green & sustainable services and the sector along with the media recognize the efforts and reward innovators. Additionally staff members of all types of companies are motivated to get involved for operating responsibly, making sustainable choices and providing green solutions to their clients.
The shift is not an obvious process either for small or large organizations. The tourism model of the last decades and the recent economic crisis is making the process challenging but highly rewarding. Adopting sustainable practices and managing change is a key element of diversification & competitiveness in the sector today. Green & sustainable MICE are being adopted both by global leaders as well as innovative local companies in all the segments of the industry.

NaturCert programs and tools allow MICE organizers & PCOs to achieve international recognition as green & sustainable companies operating responsibly.

Programs for MICE organizers & PCOs:

• NaturCert Certification: NaturCert's flagship program. NaturCert Certification is the leading international green & sustainable tourism certification.